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01 — Identity & Packaging
Kestrel Coffee Co.
A modern mark, custom type pairing, and packaging system for a specialty coffee roaster.
Susan Tamrakar — Brand & Visual Designer
I help founders and teams turn complex ideas into identities people remember — from naming and logo systems to packaging, motion, and digital product design.
01 — Selected Work
Six recent projects spanning identity, packaging, and digital design.
A modern mark, custom type pairing, and packaging system for a specialty coffee roaster.
Brand identity and interactive site for a Nordic climate-tech studio.
A warm, adaptable identity system for a boutique real-estate collective.
Logotype, motion identity, and merch system for an independent record label.
Packaging, wayfinding, and signage for a neighborhood grocer's rebrand.
A calm, trustworthy identity and digital product design for a telehealth platform.
02 — About
I care about craft at every scale — from a single kerning pair to a full brand book.
I'm Susan Tamrakar, a brand and visual designer based in Lalitpur, Nepal. Over the past 9 years I've worked with founders, agencies, and in-house teams to build identities that hold up under pressure — across print, packaging, and digital.
My process starts with strategy and story before it ever touches a typeface. The best marks are the ones that still feel right five years and fifty touchpoints later.
Experience
03 — Services
Engagements typically run 3–10 weeks depending on scope, from a single mark to a full system.
Naming, logo systems, typography, and color — the foundations that hold a brand together across every touchpoint.
Photography direction, campaign concepts, and visual language for launches and ongoing brand expression.
Structural and graphic packaging design, from early concept through print-ready production.
Websites, product interfaces, and motion design that bring a brand system to life online.